Easter Candy

I have noticed that easter candy is much better than normal candy. I am mainly speaking of chocolate. Why is this I wonder? I have a theory: Scott's Theory on the Origin of Easter Chocolate. Normaly candy producers just pump candy out and put it on a shelf. Its generally all the same. The wrapper is the same no matter when it is made, so you don't know how old it is. There is a good chance that generally anytime we buy candy from say, Kroger, that it has been in the manufacturer's warehouse for a while. Then it is sent to Kroger's warehouses. Then it is sent to individual stores where it waits until it is needed in the checkout aisle. If it happens to be close to a holiday, then there is an even longer shelf time for this piece of candy seeing as how people are buying the special stuff instead of the normal stuff. I am probably pointing out the obvious, but i am a marketing major at auburn and i have nothing better to do. Pressing on, so the candy makers have no where near the incentive to forecast normal candy sales as they would Easter candy sales. It can be left on the shelf and no one will know the difference. This said, the need to accurately forecast Easter sales is important. After Easter, who wants easter candy? You know how old it is because you know how long ago easter was. So the candy you eat at easter is much fresher than the candy from the check-out aisle.

This is what i do with my day.........this and trying to figure out my stupid Ipod.